Our Purpose

We are boldly committed to creating a better world through health and wellness. See how we’re making this a reality through our brand purpose, company vision and core values.

We are uniquely positioned to deliver on our mission of empowering people worldwide to live healthier at every stage of life. As a fast-growing fitness equipment manufacturing company, improving access to sustainable and high-quality equipment is our relentless pursuit.

We bring together the best people, ideas and technical expertise and partner with clients to turn their ambitions into action.

Our core values define who we are, how we act and what we aspire to:

Safeguard

We operate ethically and with integrity, while prioritizing safety and security in all that we do.

Innovate

We think without limits and embrace game-changing ideas, shaping digital solutions to help clients address current and future challenges.

Collaborate

We connect unrivaled expertise from around the world to anticipate and solve our clients’ most pressing challenges.

Deliver

We grow our business through relentless client focus, operational excellence and exceptional project execution.

Sustain

We continuously reinvest in people, facilities and equipment to focus on long-term success and stability.

Thrive

We build diverse teams, create an inclusive workplace and provide opportunities where each one of our people can reach their full potential.